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Brand crush

studioavenir.fr

Identity by @thebrandidentity

#utilitarian-typesettingutilitarian ceramics, technical typography, dusty blue-grey

Pad-printing crisp, technical typography onto smooth ceramic completely inverts the usual warmth of coffee branding. Treating the surface like an uncoated manifest or technical form signals precision and quiet confidence over artisanal fuss.

The portable idea

Treat your curved surfaces like a flat grid. By typesetting your copy as if it were a shipping manifest or a technical form, you give ordinary objects a brutalist, hyper-organised edge. It strips away the marketing fluff and leaves behind pure, quiet authority.

20 May 2026spotted via @thebrandidentity

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For food bev
Steal this logistics-company aesthetic to make your hospitality merch feel hyper-precise rather than folksy.
screen print a dense grid of technical coffee specs down the side of the steel wall mold a technical manifest into the rubber base for a brutalist bar setup
For tech
Hardware launches need merch that feels engineered, so lean into this shipping-manifest layout.
stamp them with serial numbers and grid lines to create industrial laptop decals pad print a single crisp line of grotesque type along the barrel
For agency
Ditch the clever copy and format your studio collateral like a municipal form to project quiet authority.
foil stamp a strict reference code onto the raw timber instead of a logo screen print a heavy black table of contents across the raw calico fabric
For retail
Turn your basic swing tags and packaging into brutalist inventory forms to give soft goods a sharper edge.
laser engrave your returns policy in a tight grid on the metal surface format your sizing labels like industrial warning decals on matte vinyl

Three more from the studio

More moments worth a look.

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