Insights, playbooks
and trend reports
30+ years of sourcing promotional products for Australian brands means we've seen what makes a brand moment land — the pieces where the logo or tagline becomes a daily reminder, the campaigns people still talk about. These are the frameworks, playbooks and trend reports we share with marketing, procurement and events teams who want to brief better, spend smarter and land campaigns that actually land.
How to brief a promotional products agency (and get work back you actually love)
A seven-question brief template used by Sense2's senior account managers to de-risk merchandise campaigns for marketing, events and procurement teams.
2026 corporate gifting trends in Australia: what's actually landing
Signals from 13,000+ orders processed this year — what Australian brands are buying, why, and the three shifts we're betting on for the second half.
The complete guide to eco-friendly promotional products (Australia, 2026)
Recycled, reusable, certified — cutting through greenwash in branded merchandise. Materials to trust, certifications that matter, and the suppliers delivering them at scale.
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