Event Apparel

Custom Printed Shoelaces — Branded Logo Laces

Also known as: PMS Shoe Laces · Promotional Custom Printed Shoelaces · Branded Logo Shoe Laces

There's something quietly subversive about logo placement at ankle height. A pair of custom shoelaces threads through trainers, work boots, retro high-tops — and travels everywhere the wearer goes, low to the ground and entirely unmissable to anyone glancing down.

Printed in your colours with your wordmark or motif repeating along the length, these laces turn footwear into a moving canvas. They suit the brief that calls for something unexpected: a music festival activation, a sporting club kit refresh, a fashion drop, a school spirit week. Teenagers actually wear them. Runners notice them at the start line. The cost-per-impression maths, when you account for how long a pair of laces lives in someone's rotation, is genuinely difficult to beat at this price point.

Fully customisable in colour and print, with a minimum order of 500 pairs and a five to six day lead time. Backed by 30 years of getting promotional product briefs across the line in Australia. Send through your artwork and the use case — whether it's a streetwear collab or a fun run giveaway — and we'll work the rest out from there.

Promotional Custom Printed Shoelaces with own logo. Promotional logo shoe laces are a low cost giveaway for sports related promos and also very suitable for teenagers and fashionistas alike. Enhance brand loyalty with these custom printed logo shoe laces! Promotional Shoelaces have your logo on them so you can eloquently spread your corporate message. These promotional giveaways are great for various school, sporting or fashion promotions. Promotional Shoelaces will blow a breath of fresh air into your marketing campaign! Promotional Shoelaces are a fun and unique way to reach your audience. These promotional giveaways are great quality, and are great for building brand awareness and brand loyalty.

Custom Printed Shoelaces — Branded Logo Laces
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Need this unbranded in bulk? We supply plain stock too — usually at a lower per-unit price. Ask for an unbranded quote →

Specifications

PID3183
Min Order500
Production Time5 – 6 weeks
Colour
Custom
Branding Options1 Colour Silkscreen Print

Price List

  • All prices are per unit, and are exclusive of GST.
  • Setup price: AU$70.00
QuantityPrice Per Unit
500 pcsAU$5.38
1,000 pcsAU$5.11
2,000 pcsAU$3.50
3,000 pcsAU$2.37
5,000 pcsAU$1.69
10,000 pcsAU$1.51
20,000 pcsAU$1.49
30,000 pcsAU$1.43
50,000 pcsAU$1.26
100,000 pcsAU$1.13
SetupAU$70.00
Price Per Unit (500 × AU$5.38)AU$2,690.00
Total CostAU$2,760.00 + Freight + GST

Samples

Samples are available on request. Please contact us for more information.

1 pcs (unbranded) AU$1.24 + AU$17.00 freight (Incl. GST)

THE BRAND MANAGER’S TAKE

Why Custom Printed Shoelaces — Branded Logo Laces works

The wearable brand cue that turns your audience into a walking, self-selecting tribe — recognisable from across the room, worn by choice not obligation.

CLEVER WAYS TO USE IT
  • Borrowing the running-club 'finisher token' ritual: gyms hand new members a pair of branded laces on day one, then a second contrasting colour at their 100th session — the shoe itself becomes the loyalty card no wallet can lose.
  • Lifting the music-festival colour-coded wristband system: a multi-day conference issues a different lace colour per track (founders red, investors gold, builders teal) so attendees identify their tribe by glancing at feet, not lanyards.
  • Stealing the sneaker-resale 'deadstock unboxing' theatre: a fashion retailer tucks a spare pair of brand-PMS laces in every shoebox so the customer's first act of ownership is a swap-and-style moment they photograph and post.
  • Adapting the school-house colour system from boarding-school sports days: a university orientation splits the cohort into faculty colours via laces for the welcome-week games, turning a freebie into team identity that lasts the whole year.
The only piece of swag people literally walk a mile in.
ASKED AND ANSWERED

Frequently Asked Questions

What is the minimum order for PMS Shoe Laces?

The minimum order is 500 units. Volume discounts apply — at 50,000 units the per-unit price drops to $1.26 (77% lower than at the 500-unit mark). Larger quantities mean a lower per-unit price.

Can I brand PMS Shoe Laces with my company logo?

Yes — PMS Shoe Laces can be decorated with 1-colour-silkscreen-print. Sense2 will send you an artwork proof and a branded sample (sample cost + freight applies, credited back on your order) before production so you can check the logo placement, colour match and finish before we run the full order.

How long does production take?

Standard production time is 5–6 weeks once artwork and payment are approved. Fast-turnaround options may be available for urgent events — contact Sense2 with your deadline and we'll tell you what's possible.

Can I order a sample of PMS Shoe Laces before placing a full order?

Yes — samples are available. Sample cost plus freight applies, and the cost is credited back to you when you proceed with your order. Branded pre-production samples are also available with a setup fee that's credited back on the full order.

What colours does PMS Shoe Laces come in?

PMS Shoe Laces is stocked in: Custom. Custom Pantone-matched colours are also available at bulk quantities — ask Sense2 for a match quote.

What's the best bulk price for PMS Shoe Laces?

Pricing starts at $5.38 per unit at 500 units and drops to $1.13 at 100,000+ units. Pricing is for branded product — setup fees and artwork approval are separate. Send Sense2 your exact quantity for a tier-matched quote.

Can I pair PMS Shoe Laces with other branded merchandise?

Yes — Sense2 can build you a coordinated Brand Kit with items that work together. For PMS Shoe Laces, customers often pair it with tote bags, drink bottles, sunglasses and branded lanyards. Tell us the audience and event and we'll curate the kit.

Who is PMS Shoe Laces best suited to as a corporate gift or giveaway?

Picture this: a first-time parkrun finisher → kneeling at the start line next Saturday, re-lacing in your colour, quietly deciding this is now their team. That's the kind of moment PMS Shoe Laces is made for. Tell Sense2 who you're trying to reach and we'll confirm it's the right fit — or point you to a sharper one.

What kind of campaign is PMS Shoe Laces good for?

Think of it this way — "The only piece of swag people literally walk a mile in". For example: Borrowing the running-club 'finisher token' ritual: gyms hand new members a pair of branded laces on day one, then a second contrasting colour at their 100th session — the shoe itself becomes the loyalty card no wallet can lose. It's the right call when you want the gift to feel considered rather than generic, and Sense2 will brand it to match your identity and the moment.

What makes PMS Shoe Laces a clever choice rather than just another giveaway?

The wearable brand cue that turns your audience into a walking, self-selecting tribe — recognisable from across the room, worn by choice not obligation. That's the angle our brand team would pitch — a gift that earns a second look and a place on the desk, not the bin.

Find it. Love it. Keep it.

Best Price Guarantee

  • Found a cheaper price? Let us know and we'll do our best to beat it.
  • Prices shown are indicative and may vary with current stock levels.
  • For fast delivery we can airfreight your order; additional airfreight charges apply.

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