Sense2's Google work spans years and product types — from the original blinking-LED badge program (a custom-tooled enamel pin with embedded LEDs, switchable on for the keynote) through to acrylic logo magnets, iridescent display signage and the #BeBold button capsule. The brief never changes: a pixel-native brand expressed in physical objects, with the same precision the on-screen Material team demands.

Our approach drew on three decades of branded merchandise production. With the brand creative supplied by Google (or their agency), we specified the substrate to match the brand's tactile signature — object precision · pixel-faithful colour · conference-grade — then matched the decoration technique to the substrate (not the other way around, which is where most tech promotional products programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the tech category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any tech environment without procurement friction.

The finished Google programme reads exactly as Google reads in market — considered, brand-led, on-tone. Six bespoke Google pieces — flashing badges, iridescent logo signage, custom-shape pin variants and a #BeBold button set. This is what custom branded merchandise looks like when it's specified as marketing collateral: tech promotional products that earns a second life with the recipient, that travels with them, that surfaces in the spaces Google wants to occupy. If you're shaping a tech brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.