BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED
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Find it. Love it. Brand it.

AWS × Sense2

AWS — Amazon's cloud business — picks Sense2 for re:Invent merchandise because developers actually wash and re-wear what we ship.

Tech conference · Developer audience · Woven jacquard
Produced and branded for AWS.
BRANDED
Produced and branded for AWS.
BRANDED
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WORK WE'VE LOVED
AWS × Sense2. Find it. Love it. Brand it.
BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED

Find it. Love it. Brand it.

You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.

THE AWS × SENSE2 STORY

AWS chose Sense2 to produce re:Invent socks woven (not printed) — developer-grade craft for the world's biggest cloud conference.

The Brief

AWS — Amazon's cloud business — picks Sense2 for re:Invent merchandise because developers actually wash and re-wear what we ship. We specified the combed-cotton blend, the gauge and the woven-jacquard Smile mark (printed Smiles peel; woven ones don't), then produced the event handouts. AWS returns to Sense2 because we deliver pieces that hold up to a wash cycle and read like Amazon's product team made them themselves. 30 years of can-do production, 4,000+ products to brief against, and the kind of partner enterprise tech brands take with them across every conference cycle.

The Approach

Sense2 made the AWS brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 4,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For AWS, that meant tech conference · developer audience · woven jacquard — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner tech brands return to.

The Outcome

AWS returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders delivered, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a tech programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.

tech promotional productsdeveloper conference swag Australiabranded SaaS merchandiseenterprise conference giftsengineering team merch
More about this work

The products

This AWS case study covers Combed-cotton ankle socks with the AWS Smile woven in. Each piece was specified to the brand's reference palette and produced from Sense2's 4,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider tech branded merchandise category.

Combed-cotton ankle socks with the AWS Smile woven in

The category

This work sits in TechTech brands have the hardest brief in promotional product design — they live in pixels and code, and the object has to translate without losing the on-screen precision.

AWS × Sense2 — for reference

Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for AWS in the tech category. The work covers Combed-cotton ankle socks with the AWS Smile woven in — specified, decorated and produced from a 4,000+ product range by the can-do people, where imagination has no boundaries.

The AWS programme is one of dozens of tech merchandise projects Sense2 has produced for Australian brands over three decades. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.

MORE CUSTOMER BRANDS — TECH

Other customer brands we've made merch for in tech.

Miele branded merchandise project
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Miele
A matte white insulated water bottle with a black screw cap, handle ring and the Miele red wordmark on the upper barrel — produced for Miele Australia staff and partner gifting.
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Google branded merchandise project
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Google
From the original blinking-LED keynote badges to the iridescent acrylic Google-letter pins and the #BeBold retro tin badge button capsule worn on Google T-shirts and crewnecks — multi-year partnership across pins, signage and LED.
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General Electric branded merchandise project
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General Electric
A double-wall borosilicate glass travel mug with corporate-blue silicone sleeve and lid seal, decorated with the GE wordmark for GE Insurance customer and broker programmes.
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Salesforce branded merchandise project
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Salesforce
A satin-face sleep mask with memory-foam fill and embroidered Camp Pono Revive logo — produced for the Salesforce APAC LEAD 2018 attendee welcome kit.
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Panasonic branded merchandise project
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Panasonic
A black cooler bag with top handle, adjustable shoulder strap, silver zipper and silicone bottle-opener — carrying the white Panasonic Air Conditioning snowflake-in-square mark on the front — produced for the Panasonic Air Conditioning dealer and installer network.
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monday.com branded merchandise project
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monday.com
A minimalist scented candle in a frosted-white glass jar with a natural-grain circular wooden lid laser-engraved with the monday.com logo — produced for monday.com team, partner and event programmes.
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Microsoft branded merchandise project
tech
Microsoft
A reusable coffee cup with natural bamboo-fibre body and lid plus matte-black silicone heat sleeve carrying the white 'Microsoft for Startups' rocket-icon logo — produced for the Microsoft for Startups programme across Australia.
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Telstra branded merchandise project
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Telstra
A classic white inflatable beach ball with high-gloss finish carrying the Telstra corporate logo in blue with the signature orange-and-blue 'T' graphic — produced for Telstra Australia summer campaigns, customer events and partner-network programmes.
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What's the next story we tell about your brand?

Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.