Sense2
ABOUT SENSE2 · BYRON BAY · EST. 1995

Australia's promotional products specialist since 1995.

We source, brand and ship merchandise worth keeping — for Australian government, Fortune 500, ASX-listed retailers, agencies, hospitals, universities and the SMEs with taste. Thirty years in one conversation.

30+
years trusted
10,000+
curated products
30+
Years of campaigns in our Spend Index
1–4
business-day express turnaround

"Branded merchandise should feel like something the recipient chose for themselves."

— Nancy, Founder

Sense2 was founded in Byron Bay in 1995 on a simple frustration: most promotional products weren't actually kept. They were shoved in a drawer, handed to kids, quietly binned. Every logo ended the same way — unseen. Our founder Nancy had worked on the agency side and knew what it felt like to champion a brand moment and watch the merchandise let it down.

So we built Sense2 around a different discipline: the Find it of real curation, the Love it of design that respects the brand, and the Keep it of products worth keeping for years. That phrase — Find it. Love it. Keep it. — isn't marketing. It's our production brief.

Today we carry 10,000+ curated promotional products and corporate gifts from suppliers we've audited personally. Our Findie AI concierge shortlists the right three for your brief in under two minutes. Then a senior Australian account manager in Byron Bay runs artwork, proofs, production and freight to your door — wherever in Australia, New Zealand or the world you need it.

Our proprietary Spend Index — three decades of orders across thousands of Australian organisations — tells us what performs. When you ask for "a conference gift under $20 that people actually take home", we know the answer from data, not guesswork. That's the 30-year advantage.

OUR STORY

Five chapters of Australian branded merchandise.

1995
Chapter 1

A Byron Bay story

Sense2 started the way a lot of good Australian businesses start — two people, a phone, and a conviction that branded merchandise didn't have to feel like landfill in waiting. We wanted brand gifts that clients actually kept.

2004
Chapter 2

The first full catalogue

3,000 lines live online. Pens, drinkware, bags, apparel. Our early clients were Byron Bay agencies, Sydney retailers, NSW government. We learned that great merchandise is 80% sourcing, 20% print — and we built our reputation on the 80%.

2012
Chapter 3

Trusted by procurement teams

ASX-listed retailers, universities, hospitals and government departments. These are buyers who can't afford a stuff-up. The fact they keep calling us back — many for 10+ years — is the single number we're most proud of.

2020
Chapter 4

Eco, not greenwash

Every category got an eco-first range. Recycled PET, organic cotton, bamboo, seed paper, Fairtrade-certified confectionery. Carbon-offset shipping became standard, not optional. We publish our supply chain. Ask us anything.

2026
Chapter 5

The Findie era

We built an AI concierge trained on decades of our own campaign data — 10,000+ curated products, tens of thousands of orders, and thousands of client briefs. Findie shortlists in under two minutes. Our Byron Bay team does the rest.

WHAT WE BELIEVE

Four rules we won't break.

01

Lead time over excuses

Express lines ship in 1–4 business days. Custom campaigns get a firm delivery date in the quote — not 'around 2 weeks' or 'we'll circle back'. Real dates, written down. We'd rather lose a job than miss one.

02

Real eco, not greenwash

Certified suppliers. Published supply chain. Recycled and renewable materials across every category. Carbon-offset shipping as standard. If we can't prove it, we don't claim it.

03

Senior people, every order

No offshored account managers. No silent escalations. The person quoting your job is the same person reviewing your proofs and chasing your freight. Findie shortlists; humans ship.

04

Proof over promise

Our proprietary Spend Index draws on tens of thousands of orders across three decades of campaigns. When we recommend a product, it's because the data says it performs — not because it's on the page we're trying to move.

WHO WE WORK FOR

Buyers who can't afford a stuff-up.

Australian Federal GovernmentState departments (NSW, VIC, QLD, WA, SA)Local councils nationwideASX-listed retailersFortune 500 offices in AustraliaUniversities — Group of EightTeaching hospitalsCreative + PR agenciesSMEs with taste

We've quietly serviced Australian Federal and State Government, the Group of Eight universities, teaching hospitals, major ASX-listed retailers, banks, resources companies, creative agencies and a long tail of Australia's most discerning SMEs — many for 10+ years. Discretion is part of the brief, so we don't publish logos. Ask for a reference; we'll share the ones who've agreed.

THE TEAM

The humans behind the AI.

N
Nancy
Founder & CEO
W
Wayne
Creative Director
A
Anne
Sales & Marketing Manager
M
Mia
Sales

Three decades in, we still pick up the phone.

Email hello@sense2.com.au with your brief and you'll have a senior Byron Bay reply — often in under two business hours — with a real quote, real delivery dates and three products worth considering.