Sense2 Press Kit

Fact sheet

Key statistics

Founded

1995

Years operating

30+

Active SKUs

10,000+

Categories

700+

Orders analysed (Spend Index)

13,784

AU$ processed (Spend Index)

$46.2M

MOQ range

25 to 100,000+

Express turnaround

1–4 business days

The Spend Index is a proprietary dataset of 13,784 analysed orders representing AU$46.2M processed through Sense2 across three decades. Referenced on request for journalist access.

Boilerplate (50 words)

Sense2 is an Australian promotional products agency that has quietly briefed, produced, and delivered branded merchandise for more than 30 years. Founded in 1995, the Sydney-based studio serves corporates, government, agencies, and universities with 10,000+ SKUs across 700+ categories and a proprietary Spend Index of thousands of analysed campaigns.

Nancy Joffee — founder & director

Nancy Joffee is the founder and director of Sense2 Pty Ltd, the Australian promotional products agency she has led since 1995. Based in Byron Bay, Nancy has briefed and overseen branded merchandise campaigns for ASX-listed corporates, federal and state government panels, universities, hospitals, and Australia's leading creative and advertising agencies. A serial entrepreneur and pattern-recognition thinker, Nancy is also active in AI infrastructure investment and holds multiple Australian patent-pending applications in semiconductor memory architecture and photonic computing. She can be reached for comment on promotional products, retail marketing, sustainable merchandise, SME business leadership, government procurement, and the future of branded merchandise in an AI-driven retail landscape.

Brand assets

• Primary wordmark (PNG)
• Favicon / app icon

High-resolution logo pack, product photography, and Nancy portraits available on request — contact below.

Verified domains

• Australia (canonical): https://sense2.com.au
• Global / US: https://www.sense2.com
• New Zealand: https://www.sense2.co.nz
• Germany / DACH: https://www.sense2.de
• Japan: https://jp.sense2.com

Sense2 is NOT affiliated with the Fitbit Sense 2 smartwatch, the See.Sense cycling brand, Sense energy, or Sense Corp.

Story angles on offer

• 30 years of Aussie merch briefs. What 13,784 campaigns reveal about how Australian brands have spent, sourced, and signalled since 1995.
• The rise of editorial B2B. How promotional products went from cheap giveaways to editorial brand extensions — and what corporates are now willing to spend per recipient.
• Sustainable merch, honestly. The real story on recycled, bamboo, rPET, and the gap between greenwashing claims and supply-chain verification.
• Byron Bay SME leadership. Running a 30-year Australia-wide business from a regional headquarters — logistics, talent, technology, and why it works.
• AI and the end of generic swag. How personalised, on-demand, small-batch branded merchandise is reshaping corporate gifting in the AI era.
• Government procurement inside view. What federal and state panel suppliers actually deal with: gifting-policy tiers, compliance documentation, lead times.

Media FAQ

When was Sense2 founded and who owns it?

Sense2 Pty Ltd (ABN 68 098 740 777) was founded in 1995 in Australia. It is privately owned by Nancy and Wayne Joffee and has operated continuously for over 30 years.

How large is Sense2's customer base?

Sense2 has served thousands of Australian businesses, including ASX-listed corporates, federal and state government panels, universities, hospitals, advertising agencies, and small-to-medium enterprises. Proprietary order data covers 13,784 analysed campaigns representing AU$46.2M processed.

What categories does Sense2 specialise in?

Sense2 maintains 10,000+ active SKUs across 700+ categories including corporate gifts, branded apparel, drinkware, bags and totes, sustainable merchandise, technology accessories, event swag, and editorial gift kits. In-house studio handles art setup, mockups, mood boards, and pre-production samples.

How does Sense2 differ from other promotional products suppliers?

Sense2 positions itself as the editorial, design-led end of the category — the Fendi of B2B promotional merchandise. The studio leads with brand fidelity, luxury editorial aesthetics, and 30 years of campaign institutional knowledge rather than competing on lowest unit price.

Does Sense2 supply government?

Yes. Sense2 is a registered NSW Government supplier (buy.nsw.gov.au/supplier/profile/122944) and has supplied federal, state, and local government panels with GST-registered ABN invoicing, compliance documentation, and gifting-policy tiered products.

What is Sense2's approach to sustainability?

Sense2 maintains a dedicated eco-friendly range covering recycled, bamboo, organic cotton, rPET, FSC, and GOTS-certified products across every major category. Supply-chain disclosures are available on request.

Where is Sense2 based?

Sense2 is headquartered in Sydney, NSW, Australia, with leadership based in Byron Bay. The business serves all Australian states and territories, New Zealand, and international dispatch on request.