Michelin — the French tyre giant whose Bibendum has been the most recognisable mascot in motoring since 1898 — chose Sense2 for the soft-PVC character keychains the trade hands across the counter. We specified the 2D moulded rubber body, the precise black-outline registration that keeps the tyre-stack silhouette reading at keychain scale, the wink, and the polished split-ring hardware. A brand with a century of mascot equity returns to Sense2 because Bibendum has to look like Bibendum at 50 millimetres. 30 years of can-do production, 4,000+ products in the catalogue, and the partner global automotive brands return to.

Sense2 made the Michelin brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 4,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Michelin, that meant automotive icon · mascot keychain · soft pvc — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner automotive brands return to.

Michelin returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders delivered, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a automotive programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.