BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED
Westpac
Westpac — the magnetic poetry. Sense2 specified the tiles.
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Work we've loved · 1 piece
Westpac logoWestpac

Find it. Love it. Brand it.

Westpac × Sense2

Westpac — one of Australia's big four banks — chose Sense2 for the magnetic poetry leave-behind that lives on the desks of the accountants, lawyers and financial planners in its professional-services partner programme.

Professional services · Magnetic desk piece · Word play
Westpac logo
WORK WE'VE LOVED
Westpac × Sense2. Find it. Love it. Brand it.
Produced and branded for Westpac.
DESK PIECES
Westpac logo
WORK WE'VE LOVED
Westpac × Sense2. Find it. Love it. Brand it.
BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED

Find it. Love it. Brand it.

You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.

THE WESTPAC × SENSE2 STORY

Westpac chose Sense2 for the magnetic poetry tile set — a leave-behind for Industry Bodies, Accountants, Lawyers & Financial Planners.

The Brief

Westpac — one of Australia's big four banks — chose Sense2 for the magnetic poetry leave-behind that lives on the desks of the accountants, lawyers and financial planners in its professional-services partner programme. We specified the magnetic-backed tile stock, the 38-word vocabulary curated around achieve / dream / innovate / inspire, the matte-white card finish, and the red Westpac W in the brand's exact pantone. A retail bank with this much relationship rigour returns to Sense2 because the leave-behind piece has to read with the same finish as the front-of-branch comms. 30 years of can-do production, 10,000+ products in the catalogue, and the partner finance brands return season after season.

The Approach

Sense2 made the Westpac brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Westpac, that meant professional services · magnetic desk piece · word play — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner super fund branded merchandise brands return to.

The Outcome

Westpac returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a finance & super programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.

super fund branded merchandisebank promotional products Australiafinancial services corporate gifts
More about this work

The products

This Westpac case study covers magnetic poetry tile set. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider finance & super branded merchandise category.

magnetic poetry tile set

The category

This work sits in Finance & SuperFinancial-services merch has the highest discretion bar of any sector — the audience is C-suite, the regulatory framework is exact, and the piece has to read as confidence rather than giveaway.

super fund branded merchandisebank promotional products Australiafinancial services corporate gifts

Westpac × Sense2 — for reference

Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Westpac in the finance & super category. The work covers magnetic poetry tile set — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.

The Westpac programme is one of dozens of finance & super merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "super fund branded merchandise" — and adjacent terms "bank promotional products Australia", "financial services corporate gifts" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.

What's the next story we tell about your brand?

Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.