


Brand crush
@ten.10.design
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍



Brand crush
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍
More moments worth a look.

They have let the typography and the texture do all the heavy lifting. The soft serif wordmark and the tonal monogram on a textured canvas-like stock communicate restraint without needing metallic foil or loud contrast.

Stripping away the packaging to lay a quiet, generously tracked wordmark directly over a hyper-textured macro shot is a deliberate trust play. It signals absolute confidence in the raw material, forcing the viewer's brain to process the sensory weight of the product before it even registers the brand name.
The power here is stark contrast and negative space. Dropping a crisp, uncrowded logo onto a flood of solid, vibrant color creates an instant visual anchor without relying on complex graphics.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.