Find it. Love it. Brand it.
Adidas — the global sportswear brand — chose Sense2 for the credential lanyard that lives at every apparel-team event and brand activation.
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
Adidas chose Sense2 for the bright-blue woven lanyard carrying the white Adidas wordmark on repeat — produced for the apparel-team and event-credentialing programmes.
Adidas — the global sportswear brand — chose Sense2 for the credential lanyard that lives at every apparel-team event and brand activation. We specified the bright royal-blue 20mm woven polyester strap, the precise registration of the white Adidas wordmark on repeat, the silver lobster-claw clasp with the rotating swivel, and the heat-sealed splice that holds the loop closed under daily wear. A global apparel brand with this much identity rigour returns to Sense2 because the credential piece has to read with the same finish as the on-pitch kit. 30 years of can-do production, 10,000+ products in the catalogue, and the partner global apparel brands return season after season.
Sense2 made the Adidas brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Adidas, that meant event credential · royal-blue weave · wordmark on repeat — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner sporting club branded merchandise brands return to.
Adidas returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a sport & national codes programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This Adidas case study covers blue lanyard white logo and sneaker-charm ball-chain keyring. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider sport & national codes branded merchandise category.
The category
This work sits in Sport & National Codes — Sense2 has been chosen by national sporting codes and clubs for fan capsules, member rewards and event merchandise that read as archive rather than stadium shop.
Adidas × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Adidas in the sport & national codes category. The work covers blue lanyard white logo and sneaker-charm ball-chain keyring — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.
The Adidas programme is one of dozens of sport & national codes merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "sporting club branded merchandise" — and adjacent terms "AFL NRL custom merch", "national sporting code merchandise Australia" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Other customer brands we've made merch for in sport & national codes.






What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.

