Find it. Love it. Brand it.
Jim Beam — the world's biggest-selling bourbon, 225 years of distilling heritage — chose Sense2 to produce the embroidered anniversary beanie that landed at venue activations. We specified the acrylic-blend knit, the cuff turn, embroidery thread count and woven label.
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
Jim Beam trusted Sense2 with the embroidered 225th-anniversary beanie hat — a 225-year heritage handled with the care it deserves.
Jim Beam — the world's biggest-selling bourbon, 225 years of distilling heritage — chose Sense2 to produce the embroidered anniversary beanie that landed at venue activations. We specified the acrylic-blend knit, the cuff turn, embroidery thread count and woven label. A 225-year-old brand returns to Sense2 because we understand the milestone needs to feel earned, not printed. 30 years of can-do production, 10,000+ products to specify from, and the partner heritage brands trust to handle the moments that matter.
Sense2 made the Jim Beam brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Jim Beam, that meant heritage bourbon · 225 years · anniversary capsule — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner promotional merchandise hospitality brands return to.
Jim Beam returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a hospitality & beverage programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This Jim Beam case study covers beanie hat — 225 anniversary and jim beam (flatlay). Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider hospitality & beverage branded merchandise category.
The category
This work sits in Hospitality & Beverage — Hospitality is the test bed for promotional product design — the room is loud, the brand is fighting for attention, and the object has to earn its place on the table.
Jim Beam × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Jim Beam in the hospitality & beverage category. The work covers Beanie hat — 225 anniversary and Jim Beam (flatlay) — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.
The Jim Beam programme is one of dozens of hospitality & beverage merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "promotional merchandise hospitality" — and adjacent terms "branded beverage merchandise Australia", "restaurant branded merchandise" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
- Architecture & DesignBranded merchandise for architecture studios, design practices and creative agencies.
Other customer brands we've made merch for in hospitality & beverage.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.