Find it. Love it. Brand it.
Bacardi — the world's largest privately-held spirits company — trusts Sense2 with the cocktail-umbrella displays that turn back-bars into Bacardi moments every summer.
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
Bacardi trusted Sense2 with the cocktail-umbrella display that turns a back bar into a Bacardi moment — summer after summer.
Bacardi — the world's largest privately-held spirits company — trusts Sense2 with the cocktail-umbrella displays that turn back-bars into Bacardi moments every summer. We specified the paper, timber pick, print and display stand, then produced the assembled units across the rum portfolio's on-premise programme. Bacardi returns to Sense2 because hospitality is unforgiving — the brief has to land before summer, every umbrella decorated to the brand's reference. 30 years of can-do production, 10,000+ products in the range, and the kind of partner Bacardi trade teams take with them through every venue activation.
Sense2 made the Bacardi brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Bacardi, that meant spirits trade · on-premise · summer activation — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner promotional merchandise hospitality brands return to.
Bacardi returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a hospitality & beverage programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This Bacardi case study covers cocktail umbrella display, bacardi (flatlay) and bacardi (macro logo). Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider hospitality & beverage branded merchandise category.
The category
This work sits in Hospitality & Beverage — Hospitality is the test bed for promotional product design — the room is loud, the brand is fighting for attention, and the object has to earn its place on the table.
Bacardi × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Bacardi in the hospitality & beverage category. The work covers Cocktail umbrella display, Bacardi (flatlay) and Bacardi (macro logo) — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.
The Bacardi programme is one of dozens of hospitality & beverage merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "promotional merchandise hospitality" — and adjacent terms "branded beverage merchandise Australia", "restaurant branded merchandise" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
- Architecture & DesignBranded merchandise for architecture studios, design practices and creative agencies.
Other customer brands we've made merch for in hospitality & beverage.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.