
Custom Puzzle Postcards — Branded Direct Mail Pieces
Also known as: Puzzle Postcards · Promotional Puzzle Postcards · Jigsaw Postcards
It arrives in the letterbox like any other postcard, addressed and stamped. Then the recipient turns it over and realises the image breaks apart in their hands. Suddenly the afternoon has a small project in it.
Puzzle Postcards print in full colour across the 10x15cm face, shrink-wrapped so nothing scatters in transit. The artwork is yours — a campaign hero shot, an invitation, a thank-you, a brand world rendered in interlocking pieces. What lands on the doormat as marketing leaves the kitchen table as something assembled, photographed, occasionally framed. The fridge magnet of the direct mail era, only this one took fifteen minutes of undivided attention to earn its place.
Minimum order 1,000 pieces with a 4-6 day lead time, printed here in Australia. Best suited to campaigns where you want the recipient to linger — product launches, save-the-dates, agency self-promotion, anything that benefits from being held rather than glanced at. The economics work because the format does the heavy lifting: a postcard you can't help but interact with tends to outlast the recycling bin.
Promotional Puzzle Postcards come in your custom full colour print and are shrink wrapped in plastic so it can't fall apart in the mail. Prices displayed for size 10x15cm. Promotional Puzzle Postcards are the ultimate marketing tool as they are a great way at giving your brand exposure across various demographics. They're affordable; they look great; they can be easily sent out in direct mail outs; they can be stuck on anyone's fridge; and they have your name written all over them!
Need this unbranded in bulk? We supply plain stock too — usually at a lower per-unit price. Ask for an unbranded quote →
Specifications
| PID | 1827 |
|---|---|
| Min Order | 1,000 |
| Production Time | 4 – 6 weeks |
| Colour | Custom |
| Branding Options | 1 Colour Silkscreen Print, 4 Colour Process Print, Custom Shape, Glitter, Glow In The Dark |
| Target Market | 18-25 Years, Building, Corp, Education, Fashion, Female, Finance, Gov, Hospitality, IT, Kids, Male, Music, Public, Telecom, Transport |
| Purpose | Entertainment, Enviro, Mailout, Marketing, Play, Travel |
Price List
- All prices are per unit, and are exclusive of GST.
- Setup price: AU$280.00
| Quantity | Price Per Unit |
|---|---|
| 1,000 pcs | AU$7.66 |
| 2,000 pcs | AU$5.69 |
| 3,000 pcs | AU$5.10 |
| 5,000 pcs | AU$3.13 |
| 10,000 pcs | AU$2.38 |
| 20,000 pcs | AU$2.31 |
| 30,000 pcs | AU$2.26 |
| 50,000 pcs | AU$2.06 |
Samples
Samples are available on request. Please contact us for more information.
1 pcs (unbranded) AU$2.27 + AU$17.00 freight (Incl. GST)
Why Custom Puzzle Postcards — Branded Direct Mail Pieces works
Direct mail you can't skim — a postcard that makes the recipient assemble your message with their own hands, buying you minutes of attention where a flyer gets seconds.
- ✦Borrowing from escape-room mechanics: a real-estate developer mails one puzzle-postcard piece per week to a shortlist of prospects — the assembled card reveals the address and launch date of an off-market release, turning a sales funnel into a season-long unlock.
- ✦Adapting the breadcrumb trail from museum scavenger hunts: a university splits a single puzzle across the offer pack, orientation mailer and campus visit — students physically reassemble their welcome message, so the institution earns three touchpoints from one piece.
- ✦Lifting the 'save the date' tradition from weddings: a festival or gallery sends a postcard that only resolves into a legible date and lineup once posted — recipients photograph the build, doing the social reach for you before the event is even named.
- ✦Stealing the loyalty-stamp card from neighbourhood cafés: each visit hands over one puzzle segment, and the completed picture (printed glow-in-the-dark) doubles as the redemption token — collection becomes the reward, not a discount.
“Most postcards get read once. This one gets built, photographed, and arguedover at the kitchen table.”
Frequently Asked Questions
What is the minimum order for Puzzle Postcards?▾
The minimum order is 1000 units. Volume discounts apply — at 30,000 units the per-unit price drops to $2.26 (70% lower than at the 1,000-unit mark). Larger quantities mean a lower per-unit price.
Can I brand Puzzle Postcards with my company logo?▾
Yes — Puzzle Postcards can be decorated with 1-colour-silkscreen-print, 4-colour-process-print, custom-shape, glitter or glow-in-the-dark. Sense2 will send you an artwork proof and a branded sample (sample cost + freight applies, credited back on your order) before production so you can check the logo placement, colour match and finish before we run the full order.
How long does production take?▾
Standard production time is 4–6 weeks once artwork and payment are approved. Fast-turnaround options may be available for urgent events — contact Sense2 with your deadline and we'll tell you what's possible.
Can I order a sample of Puzzle Postcards before placing a full order?▾
Yes — samples are available. Sample cost plus freight applies, and the cost is credited back to you when you proceed with your order. Branded pre-production samples are also available with a setup fee that's credited back on the full order.
What colours does Puzzle Postcards come in?▾
Puzzle Postcards is stocked in: Custom. Custom Pantone-matched colours are also available at bulk quantities — ask Sense2 for a match quote.
What's the best bulk price for Puzzle Postcards?▾
Pricing starts at $7.66 per unit at 1,000 units and drops to $2.06 at 50,000+ units. Pricing is for branded product — setup fees and artwork approval are separate. Send Sense2 your exact quantity for a tier-matched quote.
Can I pair Puzzle Postcards with other branded merchandise?▾
Yes — Sense2 can build you a coordinated Brand Kit with items that work together. For Puzzle Postcards, customers often pair it with branded notebooks, pens, lanyards and tote bags. Tell us the audience and event and we'll curate the kit.
Who is Puzzle Postcards best suited to as a corporate gift or giveaway?▾
Picture this: a parent and a six-year-old at the dinner table → the twenty quiet minutes spent fitting pieces together, your brand image slowly forming under their hands instead of being skimmed and binned. That's the kind of moment Puzzle Postcards is made for. Tell Sense2 who you're trying to reach and we'll confirm it's the right fit — or point you to a sharper one.
What kind of campaign is Puzzle Postcards good for?▾
Think of it this way — "Most postcards get read once. This one gets built, photographed, and arguedover at the kitchen table". For example: Borrowing from escape-room mechanics: a real-estate developer mails one puzzle-postcard piece per week to a shortlist of prospects — the assembled card reveals the address and launch date of an off-market release, turning a sales funnel into a season-long unlock. It's the right call when you want the gift to feel considered rather than generic, and Sense2 will brand it to match your identity and the moment.
What makes Puzzle Postcards a clever choice rather than just another giveaway?▾
Direct mail you can't skim — a postcard that makes the recipient assemble your message with their own hands, buying you minutes of attention where a flyer gets seconds. That's the angle our brand team would pitch — a gift that earns a second look and a place on the desk, not the bin.
Find it. Love it. Keep it.
Best Price Guarantee
- Found a cheaper price? Let us know and we'll do our best to beat it.
- Prices shown are indicative and may vary with current stock levels.
- For fast delivery we can airfreight your order; additional airfreight charges apply.
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