Find it. Love it. Brand it.
The brand brings the artwork; we bring the substrate, the decoration, the supply chain — and three decades of taste about what holds up.
Stay off the grass — heritage stitched into every detail.
An anniversary campaign for one of the most-loved children's properties in the world. We produced a heavyweight picnic blanket carrying the original 'stay off the grass' line in chain-stitch embroidery, with sub-branding for the licensing partner. Sold through the gift channel and turned into the keepsake the campaign needed.
Our approach drew on three decades of branded merchandise production. With the brand creative supplied by Peter Rabbit (or their agency), we specified the substrate to match the brand's tactile signature — heritage · editorial · licensed keepsake — then matched the decoration technique to the substrate (not the other way around, which is where most arts branded merchandise programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the arts & events category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any arts & events environment without procurement friction.
The finished Peter Rabbit programme reads exactly as Peter Rabbit reads in market — considered, brand-led, on-tone. A picnic blanket riffing on the original Beatrix Potter line — woven, branded, archival in feel. This is what custom branded merchandise looks like when it's specified as marketing collateral: arts branded merchandise that earns a second life with the recipient, that travels with them, that surfaces in the spaces Peter Rabbit wants to occupy. If you're shaping a arts & events brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.
The products
This Peter Rabbit case study covers Picnic blanket — Stay off the grass. Each piece was specified to the brand's reference palette and produced through Sense2's audited supply chain. We can reproduce the same work — or run a variation tuned to your brand — across the wider catalogue of arts & events branded merchandise.
The category
This work sits in Arts & Events — Arts and events merch is the keepsake category — the piece has to read as artefact rather than swag, and the brand has to be honoured rather than diluted.
Peter Rabbit × Sense2 — for reference
Sense2 is an Australian custom branded merchandise studio that has produced promotional product programmes for Peter Rabbit in the arts & events category. The work covers Picnic blanket — Stay off the grass — specified, decorated and delivered through Sense2's audited supply chain.
The Peter Rabbit programme is one of dozens of arts & events merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "arts branded merchandise" — and adjacent terms "event promotional gifts", "licensed product programmes" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same approach — substrate-first specification, brand-tonal decoration, audited supply chain — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Other customer brands we've made merch for in arts & events.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.