Find it. Love it. Brand it.
Peter Rabbit — Beatrix Potter's enduring children's franchise, in print since 1902 — handed Sense2 the licensed stay-off-the-grass illustration and asked us to produce a picnic blanket that families would keep. We specified the weave, the heritage-tone print and the carry strap.
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
Peter Rabbit chose Sense2 to render Beatrix Potter's heritage on a stay-off-the-grass picnic blanket families pass down.
Peter Rabbit — Beatrix Potter's enduring children's franchise, in print since 1902 — handed Sense2 the licensed stay-off-the-grass illustration and asked us to produce a picnic blanket that families would keep. We specified the weave, the heritage-tone print and the carry strap. A franchise with that much history returns to Sense2 because the licensed work has to live up to the original artwork. 30 years of can-do production, 4,000+ products in the catalogue, and the kind of partner licensed brands return to.
Sense2 made the Peter Rabbit brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 4,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Peter Rabbit, that meant heritage licence · family keepsake · long-form merchandise — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner arts & events brands return to.
Peter Rabbit returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders delivered, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a arts & events programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This Peter Rabbit case study covers ‘Stay off the grass’ picnic blanket. Each piece was specified to the brand's reference palette and produced from Sense2's 4,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider arts & events branded merchandise category.
The category
This work sits in Arts & Events — Arts and events merch is the keepsake category — the piece has to read as artefact rather than swag, and the brand has to be honoured rather than diluted.
Peter Rabbit × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Peter Rabbit in the arts & events category. The work covers ‘Stay off the grass’ picnic blanket — specified, decorated and produced from a 4,000+ product range by the can-do people, where imagination has no boundaries.
The Peter Rabbit programme is one of dozens of arts & events merchandise projects Sense2 has produced for Australian brands over three decades. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Want these for your brand?
Every piece below was made for Peter Rabbit. Your logo, your colours, the same craft — browse the category and start yours.
Other customer brands we've made merch for in arts & events.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.