Peter Rabbit — Beatrix Potter's enduring children's franchise, in print since 1902 — handed Sense2 the licensed stay-off-the-grass illustration and asked us to produce a picnic blanket that families would keep. We specified the weave, the heritage-tone print and the carry strap. A franchise with that much history returns to Sense2 because the licensed work has to live up to the original artwork. 30 years of can-do production, 10,000+ products in the catalogue, and the kind of partner licensed brands return to.

Sense2 made the Peter Rabbit brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Peter Rabbit, that meant heritage licence · family keepsake · long-form merchandise — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner arts branded merchandise brands return to.

Peter Rabbit returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a arts & events programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.