Product Launch Giveaways

How to choose

Start with the moment, not the product — that's the part we enjoy most about a launch brief. What is the audience doing when they receive the piece? Opening it on camera for a reel? Finding it on their desk Monday morning? Picking it up from a counter after checkout? Each moment asks for a different object, a different weight, a different register of finish. For press drops and influencer mailers, the packaging is the product. Custom mailer box, tissue, ribbon, a hand-signed card, one tactile hero piece and a story card that explains the launch in two lines. The whole thing should feel considered at every touchpoint — the opening moment is what gets posted. Budget usually sits at AU$85-$220 per kit for 50-200 units; the economics of a post from the right creator make the maths easy. For staff and internal launches, think warmth over spectacle. A beautifully-finished notebook in the new brand palette, a ceramic mug that lives on the desk, a tote that carries the launch tee home. Tone-on-tone deboss and edge-to-edge sublimation in the new identity are how the brand lands in the hand without shouting. AU$18-$45 per kit at 100-500 units is the typical spend. For retail gift-with-purchase, choose items that earn their shelf space — cotton totes at 280-340gsm, cosmetic pouches, seeded-paper cards, sticker sets. Photograph beautifully on the counter, survive the commute home, and carry the launch into the customer's week. No MOQ on many items, which lets pilot stores test the concept before the national rollout. On branding: full-colour digital print and tone-on-tone deboss are the two finishes that carry a launch best. Digital handles gradient, photography and complex brand systems; deboss handles refined, quiet-luxury palettes where the logo wants to be felt rather than seen. Engraved metal on pens, bottles and keepsakes reads as permanent — the piece stays on the desk because it doesn't feel like merch. Finally, always order a sample. Forty-eight hours from request to your creative director's desk. The weight, the finish, the feel of the box opening — none of it shows up in a render. Fast can still feel thoughtful, and that's the standard we hold ourselves to on every launch.

Delivery across Australia

Delivered Australia-wide in 7-15 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Many lines branded in 1-4 business days with 3-5 day express on 400+ SKUs for late briefs. Timed-release dispatch means your press drop arrives the morning the release goes out, not a day early. Multi-venue split-ship for activation tours and retail rollouts at no extra handling.

Why Sense2

• ✦30 years briefing launch moments for Australian agencies, brand teams and independent fashion houses — the rhythm of launch week is something we know in our bones
• ✦In-house design studio for art setup, mockups, custom packaging and the opening-moment choreography — tissue, ribbon, card, tone-on-tone print, sticker seal
• ✦thousands of products in the catalogue, curated by our international trend partners so your drop actually feels of-the-moment — not catalogue-standard
• ✦Customers consistently rate Sense2 for bringing brand thinking and warmth to every project — from brief to launch, with delivery that always lands on time

Frequently asked questions

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